The statement highlights the performance of 20 automotive brands in 2023 regarding their sales, product lineup, and the planned products and sales prospects for 2024.
Among the 20 brands, only BYD and Ideal Car surpassed their sales targets. LanTu Auto achieved its sales target conservatively set, and Ai'an Auto nearly approached its target, while the other brands showed varying degrees of deviation from their 2023 sales targets.
The mid-to-high-end market faced intense competition, leading to significant competition, while the survival space for the mid-to-low-end market was squeezed. In this competitive environment, most brands failed to achieve their expected growth. Brands like Nezha and Rui Lan even experienced a year-on-year decline in sales.
Looking ahead to 2024, it appears to be another year of intensive product launches for car manufacturers. Based on the different technological strategies of each company, there will be several models introduced in the pure electric, plug-in hybrid, and extended-range categories.
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